Many companies make common, yet avoidable branding mistakes that diminish the value of their brands. Here are five branding mistakes that entrepreneurs should avoid.
- Mistake No. 1: Equating Branding with communications
- Mistake No. 2: Branding on price
- Mistake No. 3: Changing your promise
- Mistake No. 4: Overpromising
- Mistake No. 5: Me-too Branding
The following article further discusses these mistakes in greater detail.
Added on October 22, 2009