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FIVE BRAND-BUSTING MISTAKES TO AVOID
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Many companies make common, yet avoidable branding mistakes that diminish the value of their brands.  Here are five branding mistakes that entrepreneurs should avoid.

  • Mistake No. 1: Equating Branding with communications

  • Mistake No. 2: Branding on price

  • Mistake No. 3: Changing your promise

  • Mistake No. 4: Overpromising

  • Mistake No. 5: Me-too Branding

The following article further discusses these mistakes in greater detail.

 

source: entrepreneur.com

Added on October 22, 2009
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Web Site: Five Brand-Busting Mistakes to Avoid
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