Use these powerful yet simple tips from the national best-seller, "Secrets of Power Marketing: Promote Brand You" - the first guide to personal marketing for non-marketers.
Create and grant an annual awardSend hand written congratulations and thank you notesSend greeting cards for some occasion other than ChristmasSend postcards when you travel and even when you are at homeGive a good book to special clients. Always sign it with a positive messageBuild relationships with the media before you need themAssociate with winnersAttend awards functionsBuild and maintain a database of clients, prospects, and key influencersEarn certifications and win awards from your associations and tell everyoneAsk happy customers to write testimonial letters for youRecruit your suppliers as marketing agents. They work for freeJoin and be active in your chamber of commerceWrite tips sheets for your customersWrite and send articles to magazines and newspapersSend a news release to the media every three monthsDo something crazy and newsworthy at least once a year. Send photocopies of your news coverage to your clientsBuild and maintain an informative and interesting web siteSponsor a cause, event, charity or community groupVolunteer for your association, charity or community group
George Torok is co-author of Secrets of Power Marketing. He delivers motivational keynotes and practical workshops for corporations and associations on communication and thinking skills. He can be reached at 905-335-1997 Register for your free monthly tips at www.Torok.com
Last revision on July 26, 2004