We now live in a fully global society, where it's imperative to have an awareness of cultural differences as they relate to networking etiquette. We often notice differences within our own states, and certainly between regions of the nation; but what about businesses that are networking with businesses in other parts of the world?
Differences in culture can become stumbling blocks to developing a strong relationship--which is, after all, the ultimate goal of networking. It becomes very easy for a "them" vs. "us" situation to develop, and to focus on the differences as problems that'll hinder working together. It's important to find things that bring you together--things that are similar for us all. For example, we all speak the language of referrals, and we all want to do business based on trust. This transcends many cultural differences.
Source: Ivan Misner, Entrepreneur.com
Added on July 18, 2007