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Brand pirates now fake SMB products. Are you getting hurt?
The Chamber of Commerce estimates U.S. businesses lose $200 billion to $250 billion in revenue to counterfeiters each year, and pegs the global value of counterfeit goods at an annual $600 billion.
The problem is set to grow as technology continues to evolve. Counterfeiters can program machines to spit out convincing imitations of anything from toothpaste to brake pads. The explosive growth in e-commerce also makes it easier for counterfeiters to distribute goods and quickly erase their cyberspace tracks: Capolino estimates that more than one-third of all Mitchell & Ness imitations are sold over the internet, where infringers set up auctions that last a few hours and then disappear.
Source: Dalia Fahmy, Entrepreneur.com
Added on July 11, 2007
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