This is a guide designed to help you develop a better understanding of how cross cultural differences can impact the effectiveness of your marketing efforts and your relationships with your clients.
In many cultures, personal contacts are extremely important for success in business whether you are marketing services or goods. Manufacturing firms are increasingly facing a demand for end to end solutions, with a variety of support services packaged with the goods to ensure marketing success.
So although this guide was designed for services providers, such as consultants, for whom relationship selling is often critical to success, it can clearly be a very helpful tool for goods marketers as well.
Source: Industry Canada
Added on April 18, 2006