It's the first day of business in your designer shoe store. The water fountain is bubbling in the foyer, your staff is dressed in the expensive uniforms you chose, and wine and cheese platters are on every table, waiting to be consumed by the rush of customers. Wait a minute... where are the customers?
If you forgot to advertise, they aren't coming.
Source: Robert N. Lee and Margaret Anne J. Taylor
Added on July 26, 2005