As a famous scientist once responded to a reporter's earnest question: "Research is what I'm doing when I don't know what I'm doing". As entrepreneurial-minded people, we would be well advised to listen to this simple wisdom.
Market research is more than the analysis of raw data. It is the opportunity to look outside your company to factors that may affect your success.
Source: Jan Welborn-Nichols
Last revision on December 06, 2012