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Retail is a competitive business. Don't fool yourself. Even if your product is completely unique, you still have competition. There is always another store down the street - or in the next cyber-mall - that is aiming for your customers' wallet. Customers have a limited amount of disposable income, but their choices of where to spend it are infinite.
While there are many aspects involved in marketing and gaining customer loyalty, one of the most important is your visual presentation.
Does your merchandise display attract and interest the customer?
Or does it overwhelm and confuse the viewer?
Is the display simply bland and unremarkable?
Here are some tips to help you create displays that will get the customers' attention
Source: Melanie McIntosh
Added on June 30, 2005
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