A professionally designed logo, says Susan Kirkland in EntreprenuerNewz, is an investment that develop equity just like a piece of real estate, growing in value as it brings recognition to your product or service. She says there are three requirements for a working logo. It should:

1. Serve your purposes for ten years without appearing dated.

2. Convey your industry or service at a glance.

3. Employ classic fonts (fad fonts are tomorrow's platform shoes).

Source: Susan Ward, Small Business Canada

Added on June 21, 2005