| No image available |
| 4th edition. "Authoritative , step-by-step guidance will answer your questions, help you plan your strategy, and get you started.... And there's more: Make sure your business idea is right for you - before you take the risk Find sources of capital and approach them confidently Six common myths: avoid the traps and misconceptions of starting up Should you take on a partner? Setting up: bargains on equipment, dealing with suppliers, the advantages of leasing, value of consignments Marketing and advertising on a ahoestring: free publicity, word-of-mouth, creating a prestige image cheaply Examples of businesses like yours that maximized their success on the Internet" |
|
|
|
|
