11 ENTERPRISE TORONTO - Enterprise Toronto Resource Library - a program operated by the City of Toronto to help Entrepreneurs and Small Businesses
Enterprise Toronto
Sunday May 26 2013
ENTERPRISE TORONTO RESOURCE LIBRARY

HOME > ENTERPRISE TORONTO RESOURCE LIBRARY
| PRINT | TELL A FRIEND |
Please note, results are displayed 25 per page. There are a total of 54 results.
ET Library > Marketing
PRINT ALL
BACK TO: MAIN RESOURCE PAGE - CATEGORY PAGE
  • Advertising for dummies

  • Click image for larger version
    This guide shows how to create your advertising budget and also, how to create the different types of advertisement such as radio, TV, billboard and internet and more

    Author: Dahl, Gary
    Publisher Hungry Minds
    Year 2001
    Media: Book
    ISBN 0-7645-5377-1
    Call number L101 - Ad - Dah
    Location | North York Office |
    Topic Association | Advertising/Promotion |
    Library Category Marketing
    | POST A REVIEW FOR THIS ITEM | PRINT THIS ITEM |
  • Advertising media A to Z: the definitive resource for media planning, buying, and research

  • Click image for larger version
    The book is a dictionary of essential terminology in media advertising and more

    Author: Surmanek, Jim
    Publisher McGraw-Hill
    Year 2003
    Media: Book
    ISBN 0-07-142214-5
    Call number L101 - Ad - Sur
    Location | North York Office |
    Topic Association | Advertising/Promotion |
    Library Category Marketing
    | POST A REVIEW FOR THIS ITEM | PRINT THIS ITEM |
  • Advertising your business made e-z

  • Click image for larger version
    This guide covers several topics related to business promotion anad advertising cost such as: low cost promotion ideas, writing successful ads, avoiding advertising mistakes, obtaining free advertising etc.

    Author: Adams, Garrett
    Publisher Made E-Z Products
    Year 2000
    Media: Book
    ISBN 1-56382-489-2
    Call number L101 - Ad - Ada
    Location | North York Office | City Hall Office |
    Topic Association | Advertising/Promotion |
    Library Category Marketing
    | POST A REVIEW FOR THIS ITEM | PRINT THIS ITEM |
  • Artistic impression: technical merit: compulsory cattinessâ?¦: the 24th ACE awards. Edmonton's advertising championships
  • No image available
    Presented by Edmonton Journal

    Media: Book
    Call number L101 - Ad - ACE
    Location | City Hall Office |
    Topic Association | Success Stories |
    Library Category Marketing
    | POST A REVIEW FOR THIS ITEM | PRINT THIS ITEM |
  • Bigwig briefs: small business marketing advisor

  • Click image for larger version
    Small business marketing, public relations and advertising explained by executive experts

    Publisher Aspatore
    Year 2002
    Media: Book
    ISBN 1-58762-203-3
    Call number L101 - Ad - Big
    Series (bigwig briefs series)
    Location | North York Office |
    Topic Association | Marketing - General |
    Library Category Marketing
    | POST A REVIEW FOR THIS ITEM | PRINT THIS ITEM |
  • Comment faire sa publicite soi-meme
  • No image available
    3e edition mise a jour et augmente. Preface d'Oliviero Toscani. "Ecrit dans un style vif et concis, cet ouvrage vous eclairera sur: - la difference entremarketing et publicite - le fonctionnement de la publicite sur l'internet - les nouvelles formes de "publicite clandestine" - les 4 facons d'etablir un buget de pub, - les 7 qualites d'une bonne image publicitaire - les 2 armes dont il faut vous mefier...et bien d'autres choses encore"

    Author: Cossette, Claude et Nicolas Massey
    Publisher Les Editions Transcontinental Inc.
    Year 2002
    Media: Book
    ISBN 2-89472-198-6
    Call number L101 - Ad - Cos
    Location | North York Office |
    Topic Association | Advertising/Promotion | Marketing - General |
    Library Category Marketing
    | POST A REVIEW FOR THIS ITEM | PRINT THIS ITEM |
  • Contemporary advertising
  • No image available
    "The tenth edition continues its current and up-to-date coverage with a thourough overview of advertising today. Presenting advertising from the creative standpoint, william arens draws from his own industry experience to lend life to the exmaples."

    Author: Arens, William F
    Publisher McGraw-Hill Irwin
    Year 2006
    Media: Book
    ISBN 0-07-296472-3
    Call number L101 - Ad - Are
    Series McGraw-Hill/Irwin series in marketing)
    Location | North York Office |
    Topic Association | Advertising/Promotion | Marketing - General |
    Library Category Marketing
    | POST A REVIEW FOR THIS ITEM | PRINT THIS ITEM |
  • Entreprenur Magazine's 303 marketing tips: guaranteed to boost your business
  • No image available
    "each tip includes a real-life example so you can seehow other companies have used these ideas to satisfy customers, attract prospects and improve their bottom line...and how youcan, too"

    Author: Lesonsky, Rieva ed. and Leann Anderson
    Publisher Entrepreneur Media
    Year 1999
    Media: Book
    ISBN 1-891984-02-0
    Call number L100 - MA - Les
    Location | North York Office |
    Topic Association | Marketing - General |
    Library Category Marketing
    | POST A REVIEW FOR THIS ITEM | PRINT THIS ITEM |
  • Entreprenur Magazine's 303 marketing tips: guaranteed to boost your business
  • No image available
    "each tip includes a real-life example so you can seehow other companies have used these ideas to satisfy customers, attract prospects and improve their bottom line...and how youcan, too"

    Author: Lesonsky, Rieva ed. and Leann Anderson
    Publisher Entrepreneur Media
    Year 1999
    Media: Book
    ISBN 1-891984-02-0
    Call number L100 - MA - Les
    Location | North York Office | City Hall Office |
    Topic Association | Marketing - General |
    Library Category Marketing
    | POST A REVIEW FOR THIS ITEM | PRINT THIS ITEM |
  • Find & keep customers for your small business

  • Click image for larger version
    This is a guide for small business owners through a full marketing program. From choosing new customers, setting the right prices, choosing distribution methods, advertising to more

    Author: Cleaver, Joanne Y ed.
    Publisher CCH Incorporated
    Year 1999
    Media: Book
    ISBN 0-80800354-2
    Call number L100 - MA - Cle
    Series (CCH business owner's toolkit)
    Location | North York Office |
    Topic Association | Marketing - General |
    Library Category Marketing
    | POST A REVIEW FOR THIS ITEM | PRINT THIS ITEM |
  • From kitchen to market: selling your gourmet food specialty

  • Click image for larger version
    This book helps you learn about food marketing. It is designed mainly for small, cottage industries new to the food business, but it is significant for large food processors and overseas food companies 2nd ed.

    Author: Hall, Stephen F
    Publisher Dearborn
    Year 1996
    Media: Book
    ISBN 1-57410-025-4
    Call number L100 - MA - Hal
    Location | North York Office | City Hall Office |
    Topic Association | Marketing - General |
    Library Category Marketing
    | POST A REVIEW FOR THIS ITEM | PRINT THIS ITEM |
  • Getting business to come to you: a complete do-it-yourself guide to attracting all the business you can enjoy

  • Click image for larger version
    This 2nd edition provides a complete guide to marketing techniques for small business. From getting the client, to creating promotion packages, to marketing material etc

    Author: Edwards, Paul, Edwards Sarah and Laura Campitt Douglas
    Publisher Jeremy P. Tarcher/Putnam
    Year 1998
    Media: Book
    ISBN 0-87477-845-X
    Call number L100 - MA - Edw
    Location | North York Office | City Hall Office |
    Topic Association | Marketing Communications |
    Library Category Marketing
    | POST A REVIEW FOR THIS ITEM | PRINT THIS ITEM |
  • Getting publicity

  • Click image for larger version
    This book emphasizes low-cost, do-it-yourself promotional strategies, and is filled with inexpensive and practical tips for capitalizing on the power of publicity

    Author: Fletcher, Tana and Julia Rockler
    Publisher Self-Counsel Press
    Year 2000
    Media: Book
    ISBN 1-55180-312-7
    Call number L102 - Pr - Fle
    Series (self-cousel business series)
    Location | North York Office | Scarborough Office |
    Topic Association | Advertising/Promotion |
    Library Category Marketing
    | POST A REVIEW FOR THIS ITEM | PRINT THIS ITEM |
  • Grapevine: the new art of word-of-mouth marketing
  • No image available
    "Word-of-mouth is the basis for a new approach to marketing. WITH marketing is about companies allowing everyday people into their process, giving them more interaction with the product, recognizing them more, and listening to them better."

    Author: Balter, Dave and John Butman
    Publisher Portfolio
    Year 2005
    Media: Book
    ISBN 1-59184-110-0
    Call number L100 - MA - Bal
    Location | North York Office | City Hall Office |
    Topic Association | Advertising/Promotion | Marketing - General |
    Library Category Marketing
    | POST A REVIEW FOR THIS ITEM | PRINT THIS ITEM |
  • How to publicise your business (and yourself)

  • Click image for larger version
    Anyone trying to promote their business, should read this book. From trying to pass the message, to making yourself attractive to the media, to identifying customers for you and more, this is what you will learn by using the book.

    Author: Park, Mike
    Publisher David Grant Publishing Limited 2000
    Year 2000
    Media: Book (short)
    ISBN 1901306-21-6
    Call number L102 - Pr - Par
    Series (60 minutes success skills series)
    Location | North York Office |
    Topic Association | Advertising/Promotion |
    Library Category Marketing
    | POST A REVIEW FOR THIS ITEM | PRINT THIS ITEM |
  • How to really create a successful marketing plan

  • Click image for larger version
    This book will teach you how to target the right market, how to stay current with the competition, communicate with your market, develop and execute your budget, and how to maximize your marketing efforts.

    Year 1996
    Media: Book
    ISBN 1-880394-25-1
    Call number L100 - MA -
    Location | North York Office |
    Topic Association | Marketing Planning |
    Library Category Marketing
    | POST A REVIEW FOR THIS ITEM | PRINT THIS ITEM |
  • Just tell me what to do: easy marketing tips for small business

  • Click image for larger version
    Designed for small and medium size businesses, this guide shows what to do, when to do it and how to do it when it comes to marketing

    Author: Gilboard, Eric
    Publisher SOHO Marketing Inc.
    Year 2001
    Media: 2001
    ISBN 1890412-51-1
    Call number L100 - MA - Gil
    Location | North York Office | City Hall Office |
    Topic Association | Marketing - General |
    Library Category Marketing
    | POST A REVIEW FOR THIS ITEM | PRINT THIS ITEM |
  • La petite entreprise et le marketing: guide des PME: les etapes du succes
  • No image available
    Promouvoir les ventes on a besoin d'un bon plan de marketing. Apprenez comment le faire!

    Author: Ministere du Developement Economique, du Commerce et du Tourisme
    Publisher Publications Ontario
    Media: Booklet
    Call number L100 - MA - MEDTf
    Location | City Hall Office |
    Topic Association | Marketing - General |
    Library Category Marketing
    | POST A REVIEW FOR THIS ITEM | PRINT THIS ITEM |
  • Le marketing et la PME

  • Click image for larger version
    L'identification du produit, la definition du prix aussi que le mode de distribution sont le centre de ce livre. Ceux qui doivent elaborer leur plan d'affaire, aussi que le plan marketing vont trouver les outils necessaires.

    Author: Carrier, Serge
    Publisher Les Editions Transcontinental Inc.
    Year 1994
    Media: Book
    ISBN 2-921030-69-1
    Call number L100 - MA - Car
    Location | North York Office | City Hall Office | Scarborough Office |
    Topic Association | Marketing - General |
    Library Category Marketing
    | POST A REVIEW FOR THIS ITEM | PRINT THIS ITEM |
  • Low - budget marketing online for small business
  • No image available
    "The following topics are included in this 2nd edition of the book: targeting your campain, generating free advertising; e-mail marketing; building web communities, successful co-branding strategies; banner advertising; web-design basics; search-engine registration

    Author: Berkley, Holly
    Publisher Self - Cousel Press
    Year 2005
    Media: Book and CD-rom
    ISBN 1-55180634-7
    Call number L103 - Ol - Ber
    Series (Self-counsel press business series)
    Location | North York Office | City Hall Office | Scarborough Office |
    Topic Association | Marketing - General | Marketing Communications |
    Library Category Marketing
    | POST A REVIEW FOR THIS ITEM | PRINT THIS ITEM |
  • Marketing for a small business: a step-to step workbook that puts you on the track to success

  • Click image for larger version
    This is a marketing workbook for people who are about to start a business.

    Author: Ministry of Economic Development, trade and Tourism
    Media: Booklet
    Call number L100 - MA - MEDT
    Location | North York Office | City Hall Office |
    Topic Association | Marketing - General |
    Library Category Marketing
    | POST A REVIEW FOR THIS ITEM | PRINT THIS ITEM |
  • Marketing for a small retail business

  • Click image for larger version
    Published by the Ministry of Industry, Trade and Technology, this book is to help entrepreneurs who are trying to reach their potential and those who haven't yet started their business.

    Author: Ministry of Industry, Trade and Technology
    Media: Book
    Call number L100 - MA - MITT
    Location | North York Office | City Hall Office |
    Topic Association | Marketing - General |
    Library Category Marketing
    | POST A REVIEW FOR THIS ITEM | PRINT THIS ITEM |
  • Marketing gagnant

  • Click image for larger version
    "Deuxieme edition entierement remise a jour et enrichie...Vous y decouvriez une foule de moyens efficaces pour viser juste et agir en consequence: -occuper une niche precise et profitable -presenter vos prix de plusieurs facons -gagner une guerre de prix sans sortir vos gros canon -sonder une clientele potentielle de maniere imaginative et rapide - positionner votre produit ou service de maniere frappante" etc.

    Author: Chiasson, Marc
    Publisher Les Editions Transcontinental
    Year 1999
    Media: Book
    ISBN 2-89472-126-9
    Call number L100 - MA - Chi
    Series (Collection Entreprendre)
    Location | North York Office | City Hall Office | Scarborough Office |
    Topic Association | Marketing - General |
    Library Category Marketing
    | POST A REVIEW FOR THIS ITEM | PRINT THIS ITEM |
  • Marketing main street: a main street Canada technical manual

  • Click image for larger version
    From marketing downtown, to planning process, to setting objectives, to pricing strategy for downtown retail space, to advertising that works and more.

    Author: Williams, John C and Maureen Atkinson
    Publisher The Heritage Canada Foundation
    Year 1988
    Media: Book
    ISBN 0-88814-036-3
    Call number L100 - MA - Wil
    Location | North York Office | City Hall Office |
    Topic Association | Marketing - General |
    Library Category Marketing
    | POST A REVIEW FOR THIS ITEM | PRINT THIS ITEM |
  • Marketing masters: the best ideas, tips & strategies from Canada's savviest marketeers

  • Click image for larger version
    By compiling the very best marketing- focussed stories, this book shares the best tips, tactics, and strategies of Canada's marketing masters

    Author: Portsmouth , Ian ed.
    Publisher John Wiley & Sons Canada Ltd
    Year 1998
    Media: Book
    ISBN 0-471-64274-6
    Call number L100 - MA - Por
    Location | North York Office |
    Topic Association | Marketing - General |
    Library Category Marketing
    | POST A REVIEW FOR THIS ITEM | PRINT THIS ITEM |
    BACK TO: MAIN RESOURCE PAGE - CATEGORY PAGE
    PRINT ALL
    RESULT PAGES
      2  3  >>> Next Page >>
    BACK TO TOP
    © 2013 | CITY OF TORONTO
    | CONTACT | TERMS OF USE | PRIVACY STATEMENT |