We are a small and new studio. We've been around 6 months now. Every season things change and it seems a new marketing/promotions approach needs to be taken. We've reached a point where we're not quite sure how best to do all this. Any suggestions and help would be more than welcome.
Thanks. wwww.pilatespatio.com
Posted On April 21, 2010 at 11:45 AM by: Lani Haque (View Profile)
REPLIES
Hi Lani,
I guess perhaps you may need to identify your potential customers and target groups' needs first so that you may have an idea what kind of services and range of pricing they would be interested to consider for your services. Keep changing of marketing or promotion approach without knowing what your potential customers or target groups’ needs could be a waste of resources. You may learn more from different media such as TV programs, magazine pertaining to health, fitness and wellness issues, talk to your friends, relatives, and people in your neighbourhood or even conduct a simple survey to find out more.
Regards, Anna Liu www.annawliu.com
Replied On April 25, 2010 at 6:51 PM By: Anna Liu (View Profile)
As well, perception is everything. One of the key areas of your business as I would imagine is repeat customers on top of adding new ones. How are you branding your business to your customers? Would they recommend you to their friends? Do you find customers through your website or word of mouth or some other form? In my opinion how a customer perceives your business is crucial to whether or not they recommend it to someone else. Word of mouth is probably one of the best forms of marketing out there.
Replied On May 06, 2010 at 1:26 PM By: Erhan D'Silva (View Profile)
Is it new clients you're looking for or more cashflow? i.e. smoothie bar, extra classes offered...etc... The little extras can add up to generate more income
Replied On May 10, 2010 at 9:47 AM By: GLen Reid
Hi Lani,
Have you considered trying email marketing to stay in touch with existing customers and to grow your list of new customers? It's fast and easy to do. I work for Campaigner, makers of online email marketing services and we'd like to help you get started. www.campaigner.com. Let me know if you'd like some more information.
Replied On May 12, 2010 at 4:08 PM By: Wendy Lowe (View Profile)
I'm looking at your scheduling page, and I must say, I believe my free website (http://veribook.com) can help you by giving you the ability to offer accurate scheduling and accept online bookings. I'm going to send you an email to give you some more details.
Replied On June 22, 2010 at 10:47 PM By: Keith C (View Profile)
You can try to leverage potential customers in your area by advertising in a community newspaper. A simple advertisement can make a great impact.
Vannon Chiang www.DesignIgnite.com
Replied On July 20, 2010 at 3:33 PM By: Vannon Chiang (View Profile)
Lani,
My company has a customer reward, referral system to help you building your clients. Contact me, I am more than happy to let you use it at no initial cost.
Tel: 647-981-2710 email: michaelnth@rogers.com
Replied On August 07, 2010 at 8:56 PM By: Michael Ng (View Profile)
