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Is collaboration better or more productive than conflict? It certainly is, argues this author, if any business that is based on relationships hopes to succeed. And given the critical importance of Customer Relationship Management, collaborating effectively is the foundation of a successful business relationship today. In this practical article, the author suggests how managers can build a collaborative environment that will allow them to achieve the full potential of Customer Relationship Management
Source: Ian Gordon
Added on June 27, 2005
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